Websites for plumbers & heating engineers (HVAC)
Websites for plumbers and heating engineers that get calls
A pipe bursts. They find you on Google Maps and tap “Website”. We build the page that makes them call you, not the next plumber.
- From £590 to build + £39/month care (3-month minimum). No VAT added.
- We reply within 1 working day, usually the same day.
Where people give up
Five places plumbing websites lose the call
Most people who need a plumber are stressed, on a phone, and looking at three names on a map. These are the spots where they give up and ring someone else.
The problem
The number is hard to find in a hurry.
The fix
A tap-to-call bar that stays on screen on every page, with your emergency hours in plain words. Nobody with water coming through the ceiling should have to scroll for it.
The problem
People can't tell if you cover their street.
The fix
A service-area section listing the towns and postcodes (ZIP codes) you cover, and what changes outside them. People outside your area find out before they ring, not after.
The problem
A hidden call-out fee turns into an argument at the door.
The fix
Say what a visit costs up front: your call-out or diagnostic fee, what it includes, and when it's knocked off the repair. Customers ring already knowing the deal.
The problem
Planned work gets buried under emergencies.
The fix
A separate request form for boiler services, landlord gas safety certificates and new boiler quotes. Planned jobs come in through the website, with the address and appliance, not as a 2am phone call.
The problem
Nobody can see you're Gas Safe registered.
The fix
Your Gas Safe number (or state licence), insurance and guarantees near the top of the page, linked to the public register so customers can check them in seconds.
Concept projectOuzel Heating & Air
Concept example
Anatomy of a heating and plumbing page that gets calls
Our concept for Ouzel Heating & Air, a fictional heating and air conditioning (HVAC) firm. Every part of the phone screen has one job.
Top to bottom, in the order a customer sees it on a phone.
Emergency strip
A thin bar above everything with the emergency line and who answers it. On a phone, it's the first thing a thumb can reach.
Headline in the customer's words
“Heat out? Air out? We'll be there today.” It names the problem the way people describe it, then makes one clear promise with its condition.
Two buttons, one job each
Call for anything urgent, request a visit online for everything else. Both are big enough to hit first time.
The visit price, in writing
The diagnostic fee, what it covers and when it's waived sits right under the buttons. No surprise at the door.
Licence, insurance, guarantee
One strip with the licence number, insurance cover and repair guarantee. On a real site, the client supplies each one and we link to where it can be checked.
“What's wrong?” triage
Four big tiles: no heat, no cooling, strange noise, high bills. Each gives safe checks to try first and typical prices, so the call that follows is shorter.
Service-area check
The areas covered, with any trip charge outside them. Nobody books a visit you can't make.
What's built in
Built for emergencies and planned jobs
Tap-to-call on every screen
A call bar that follows the scroll on phones, plus a WhatsApp button if you use it. Your number is never more than one tap away.
Your service area, clearly marked
The towns and postcodes you cover, with a light map image that links to Google Maps. No slow map embeds, no cookie banner.
Pages for boilers, heating and cooling
Separate pages for boiler repairs, servicing, new boilers, heat pumps and air conditioning, so each one can be found on Google.
Service and certificate requests
A short form for annual services, landlord gas safety certificates and quotes. You get the address, the appliance and a preferred slot.
Credentials near the top
Gas Safe, OFTEC, MCS or your state licence, with insurance and guarantees, where nervous customers look first.
Set up as a Plumber for Google
We add a short piece of code that tells Google you're a plumbing and heating business, with hours and areas that match your Business Profile.
Credentials
The proof people want before they let you in
Your customer is about to let a stranger into their home, often to work on gas. Show them the registrations and cover they're looking for. You send us the numbers and certificates; we show them clearly and link to the public register where one exists.
You supply and prove every credential. We never add a badge or number you don't hold.
- Gas Safe Register number (a legal requirement for gas work in the UK)
- OFTEC registration for oil-fired heating
- MCS certification for heat pumps
- F-gas certificate for air conditioning and heat pumps
- WaterSafe approved plumber
- State contractor licence and EPA 608 certification (US)
- Public liability insurance
- A written workmanship guarantee
Where your work comes from
Your own website vs paying per enquiry
Pay-per-lead sites and directories can fill a quiet week. The difference is who owns the customer afterwards.
| Channel | Good for | Watch out for |
|---|---|---|
| Your own website | Every call and form comes straight to you, with nobody else quoting at the same time. Customers save your number for the next leak. | It takes a few months to build up on Google. It works best alongside your Business Profile, not instead of it. |
| Pay-per-lead sites | Jobs from day one. Handy when you're starting out or have gaps in the diary. | You usually pay for the enquiry whether you win the job or not, and the same job often goes to several trades. |
| Trade directories and rating sites | Customers trust the vetting and the reviews, and some search the directory before Google. | Membership is an ongoing cost, and your profile sits in a list next to other local firms. |
| Your Google Business Profile | It's free, and it's often the first thing people see when they search nearby: your pin, reviews, photos and opening hours. | You can't control the layout, and there's little room to explain prices, areas or guarantees. It needs a website to send people to. |
Price example
What a plumbing and heating website costs
Most plumbing and heating firms need separate pages for emergencies, boilers and servicing. That's our Local Pro build at £1,290, with Growth care at £79 a month for hosting, your domain, changes and a monthly report of your visits and enquiries. The first year comes to £2,238, and the site goes live within 10 working days.
Our suggestion for plumbers and heating engineers
- Build Local Pro
- £1,290 one-off
- Care plan Growth
- £79/month
3-month minimum, then cancel with 30 days' notice.
- Minimum totalBuild + 3 months of care
- £1,527
- First yearBuild + 12 months of care
- £2,238
Live in 10 working daysCounted from when we have your content and deposit.
Any build works with any care plan. No VAT added.
Can you show that I'm Gas Safe registered?
I do emergency call-outs. How does the site handle that?
Should I put my prices on the website?
I cover several towns. Do I need a page for each one?
I already get work from pay-per-lead sites. Why pay for a website too?
Do you build for heating and air conditioning (HVAC) companies?
Can customers book a boiler service online?
Read next
Guides worth five minutes
- Your Google Maps Listing Gets Views but No Calls: 9 Reasons and FixesViews but no calls? It's usually one of 9 fixable problems: 5 on your Google profile and 4 on your website. Here's how to spot which, and what to fix first.Read the guide
- Do You Need a Website If You Have a Google Business Profile?Usually yes. Google turned off websites made with Business Profiles in March 2024, and a profile can't show all your services or prices. When is it enough?Read the guide
Free homepage preview
See your plumbing website before you pay.
Send us your business name and town. Within 2 working days you'll get a homepage designed around your call-outs and your area. Free, no card, no obligation.
- No card needed
- Your domain in your name
- Cancel care any time after 3 months