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Websites for dentists

Websites for dentists that turn searches into bookings.

Patients find you on Google Maps, then tap “Website”. We build the page that gets them booking with you, not the practice next door.

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  • From £590 to build + £39/month care (3-month minimum). No VAT added.
  • We reply within 1 working day, usually the same day.
Concept project
Phone screenshot of Hornbeam Street Dental, a concept website for a fictional business
Hornbeam Street DentalConcept project for a fictional business. Not a client.

Where people give up

Where dental websites lose new patients

Most practice websites aren't bad. They just leave out what a new patient needs to decide. Here are the common gaps, and how we fix each one.

  • The problem

    New patients can't find your fees, so they ring a practice that shows them.

    The fix

    A plain fees page: NHS and private prices side by side if you offer both, “from” prices for bigger treatments, and what each price includes.

  • The problem

    Nervous patients read the page, feel no calmer and close it.

    The fix

    A page that walks through the first visit step by step. It says what you offer anxious patients, like longer slots, a stop signal or sedation.

  • The problem

    Booking means phoning during surgery hours.

    The fix

    A booking link or short request form that works on a phone at 10 p.m. Calling stays one tap away on every screen.

  • The problem

    Someone in pain can't tell if you'll see them today.

    The fix

    An emergency panel near the top: how to get a same-day appointment, the fee, and what to do out of hours.

  • The problem

    Treatment pages promise results nobody can prove, and that breaks advertising rules.

    The fix

    Factual treatment pages: what it is, who it suits, how long it takes, the price and the risks. No “pain-free” or “perfect smile” claims.

Phone screenshot of Hornbeam Street Dental, a concept website for a fictional business

Concept projectHornbeam Street Dental

Concept example

Anatomy of a dental page that gets bookings

Hornbeam Street Dental is our concept site for a fictional family practice. Here's what each part of the page is for.

Top to bottom, in the order a customer sees it on a phone.

  1. The next opening, first

    The first screen shows when the next new-patient appointment is and who it's with. “Can I get in soon?” is answered before anyone scrolls.

  2. One all-in first-visit price

    The first visit has a single price and a list of what's included. Then the page walks through that hour, step by step, so nothing comes as a surprise.

  3. An emergency panel

    Toothache, a broken tooth or swelling get their own block, with the same-day rule, the fee and a call button. Someone in pain doesn't have to hunt.

  4. A full price list

    Common treatments are grouped, each with a price or “from” price. A written-quote promise sits underneath, so patients know the number won't change.

  5. A comfort menu

    Nervous patients tick what helps, like headphones or “talk me through it”, and their choices carry into the booking form. “We're gentle” becomes something they can see.

  6. The people you'll see

    Each dentist and hygienist has a photo, their qualification, the languages they speak and a line on how they work. On a real site, these are your own team photos.

  7. Booking in five short steps

    Reason, day, time, details, confirm. Patients pick a real time instead of waiting for a call back, and the phone number is there at every step.

Read the breakdownOpen the live demo

What's built in

Built for how patients choose a dentist

  • A fees page people can read

    NHS and private prices side by side if you offer both, “from” prices for bigger treatments, and what each price includes. In plain English.

  • Booking that fits your system

    A link to the online booking tool you already use, or a short request form if you'd rather confirm by phone. Call buttons stay on every screen.

  • A page for nervous patients

    What happens at each visit, what you offer anxious patients, and a way to ask for extra time. Reassurance they can read before they book.

  • Pages for your main treatments

    Check-ups, hygiene, implants, aligners or emergencies get their own pages. It helps patients decide, and helps Google show the right page for each search.

  • Access, spelled out

    Step-free entry, parking and quieter appointment times, listed clearly. Built to WCAG 2.2 AA, so the site works with screen readers and large text.

  • Found on Google and AI assistants

    We add the hidden labels Google reads, marking you as a “Dentist”. Your details match your Google Business Profile, and pages load fast on phones.

Credentials

The proof patients look for

Patients check who will treat them before they book. We give each detail a clear place on the page, linked to the official record where there is one.

You supply and prove every credential. We never add a badge or number you don't hold.

  • General Dental Council (GDC) numbers for every dentist, hygienist and therapist, linked to the public register
  • Each dentist's qualifications and the country where they first qualified
  • “Specialist” used only for dentists on a GDC specialist list
  • Your Care Quality Commission (CQC) registration and latest report in England, or your regulator elsewhere in the UK
  • Whether you offer NHS care, private care or both, plus any dental plan
  • Your complaints process, and who patients can contact if they're unhappy with the answer

Where your work comes from

Your website vs other places patients find you

You'll use more than one. Here's what each is good at, and what to watch.

ChannelGood forWatch out for
Your own websiteYour fees, team and booking link, in your words. You own it, and it's what opens when someone taps “Website” on Google.Fees, hours and team changes need keeping up to date. Send them to us: they're small edits on your care plan.
Google Business ProfileWhere many new patients see you first: reviews, hours, directions and a call button.There's no room to explain fees or treatments properly. It needs a good website to send people to.
Dental booking and directory appsPatients can book at any hour, and some find you through the app's own listings.Your profile sits next to other practices. Check the fees per booking and who holds the patient's details.
The NHS “Find a dentist” servicePatients looking for NHS care check it first, including whether you're taking new patients.It only covers NHS services and leaves little room to stand out. Keep your status current and point to your site for private care.
Social mediaGood for showing the team and the practice, and for keeping in touch with patients.Posts get buried fast, and before-and-after photos must follow advertising rules. Link back to your site for fees and booking.

Price example

What a dental website costs

Most independent practices need separate pages for fees, treatments, the team and booking. That's our Local Pro build at £1,290, with Growth care at £79 a month for hosting, your domain, fee and team updates, and a monthly report of visits and enquiries. The first year comes to £2,238, and the site goes live within 10 working days.

See full pricing

Our suggestion for dental practices

Build Local Pro
£1,290 one-off
Care plan Growth
£79/month

3-month minimum, then cancel with 30 days' notice.

Minimum totalBuild + 3 months of care
£1,527
First yearBuild + 12 months of care
£2,238

Live in 10 working daysCounted from when we have your content and deposit.

Any build works with any care plan. No VAT added.

Questions

Questions from dental practices

See all questions

Can you connect our website to our practice booking system?
Usually, yes. Most dental booking tools give you a booking link or a widget, and we put it on every page. If yours doesn't offer online booking, we add a short request form and you confirm by phone. The booking tool's subscription stays between you and them.
What can a dental website say under UK advertising rules?
Facts you can back up. Describe treatments plainly, show real prices and don't promise results. Only dentists on a GDC specialist list can be called specialists. Anti-wrinkle injections are prescription-only medicines, so they can't be advertised to the public. The GDC's guidance also asks practice websites to show each registrant's GDC number and qualifications, your complaints process and when the site was last updated. We build all of that in, and you approve every claim before it goes live. This is general guidance, not legal advice.
Can we show before-and-after photos and patient reviews?
Yes, if they're real. Photos must be of your own patients, used with their written consent, and not edited to look better than the result. For reviews, we link to your Google reviews rather than copying out the best ones.
We offer NHS and private care. How do you show both?
Side by side, with no small print. NHS patients see the NHS charges and what each covers. Private patients see your fees and any plan you offer. Everyone can tell quickly which route suits them.
Do you write the treatment pages?
Yes. We write them in plain English from a short questionnaire and your notes, then you check every clinical detail. You're the dentist. We make it easy to read.
Are online booking forms safe for patient data?
We keep forms to the basics you need to book and leave medical history for your own clinical systems. Forms go to your practice inbox or booking tool, and the site sets no tracking cookies, so there's no cookie banner. You stay in control of your patients' data, and we sign a data processing agreement with you.
Can you promise more new patients?
No, and nobody honestly can. We promise what we control: a fast site, clear fees, easy booking and the details Google needs. On Growth care you get a monthly report of visits and form enquiries, plus calls if your site has click tracking, so you can judge it for yourself.

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